Jan/100
Brighton Video – YouTube – National Speed Trials Brighton 2009
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There are now some 43,221,464 internet users in the UK alone (Dec 2008 InternetWorldStats), representing a staggering 70.9% penetration for consumer opportunities. It’s no surprise then that the past few years have seen an increasing presence of internet strategies incorporated into business marketing plans. According to a recent survey 1 in 5 companies say that they now spend more than half of their total marketing budget online. However, it has become increasingly difficult for companies to differentiate themselves from the competition, prompting online marketers to explore ever more creative ways with which to attract new visitors and convert them into customers; and with the rapid improvements in streaming technology, companies are now sitting up and taking note of the potential marketing possibilities that online video marketing has to offer. The US has taken a demonstrable lead over the UK, and the online market in the US is predicted to be worth $3 billion by 2010 (E-consultancy). Clearly, online video production is set to explode in the marketing world as a lucrative and essential tool for both large corporate businesses and SME’s. Dynamic Logic is a leading independent research company that specializes in measuring marketing effectiveness and the impact of online video. It regularly publishes results showing an overall increase in the effectiveness of online video in terms of breakthrough and communication, when comparing video with overall online marketing results. Specifically looking at areas such as message association, brand awareness and favourability, but most importantly purchase intent, they found that placing video online proved to be far more effective than standard internet advertising. ComScore Chairman Gian Fulgoni, for example, has recently revealed that his organisation has detected that exposure to online video advertising can lead to a 40% increase in buying a product or service. Applications Compared to text, graphics and illustrations, video has the ultimate power to engage and hold the viewer’s attention. The latest technological advances mean that video clips now play instantly, and with perfect sound and picture quality. Video delivers the information quickly and simply, and at its best, creates emotional pull that leads viewers to take action. It’s worth remembering that people relate to people more than anything else, and even the simplest messages can really help to bring a website to life. So what are the applications for video? Product Demonstrations These are just some ideas and the list is limited only by the imagination, but how effective can these videos be? Well, take client testimonials. Most websites seem to carry quotes from happy customers in predictable and repetitive text format. Customer testimonials are a great way to endorse a company, service or a product, but in this written format, does anyone truly believe them? Are they genuine, and do they reach out and grab your attention? Now imagine how much more persuasive it can be when a customer speaks live on camera and uses his own words to say how good you are and how great you are to work with. Now that really does have impact. A current hot topic is Corporate Social Responsibility (CSR). Good corporate governance is under the spotlight and companies are falling over themselves to promote their social and environmental credentials. Most large companies will now have a CSR section prominently displayed on their website, and usually supported by lengthy PDF documents of their policies and reports. The problem is that very few people open them or download them. The easy solution is to provide a video that features highlights of good business practice, whether it be the CEO planting trees, or senior managers visibly involved in running local charity events. Communicating a difficult product or service, or maybe a new concept, is not best served by a barrage of text and graphs, yet it’s amazing how many websites still do just this. Financial institutions and technology companies are often the worst culprits. Yet a filmed presenter, describing a service supported by explanatory animated graphics, or providing a live product demonstration, can really help to get the message across in an interesting and informative way. It can make the difference between a bored visitor clicking on to another site, or an interested visitor who gets the message and responds to a call to action there and then. Web Designers Should web designers be recommending video for all their clients’ websites from now on? Every site has its own unique functions and desired outcomes, and video certainly isn’t for everyone. Added to this, clients will have their own ideas about how they want their website to look. But web designers should certainly be aware of the power of video. They should be educating their clients about new trends, and helping them explore every avenue to ensure that the website reaches its full potential. There are big financial benefits to using online video, and companies can save a considerable amount of money in manpower, travel, and DVD mail outs, by communicating to an unlimited mass audience instantly and simultaneously. It’s worth noting that consumers are far more likely to view a video online than they are to put a DVD in a machine and watch it. After all, if they are already on a website and fired with interest, it’s easy to click onto a video whilst they are there. By contrast, a DVD requires interest to be re-kindled, and for new time to be set aside for a viewing. Web designers too have a vested interested in using video. It will give progressive companies an edge over competitors who prefer to remain within the safety of their comfort zones. Video is a good driver for SEO with the potential to push a company up the search rankings. And video is, of course, a value-added product that clients will pay for over and above the conventional costs of the web design and build. Finally, video is an evolving new product that allows designers to re-visit existing clients with a new offering to upgrade the website. Many companies shy away from the perceived complexity and costs of producing professional looking video. Video production is a specialised area in which most web designers have little or no expertise, and a good working relationship with a video production company is usually a good idea. A production company will be able to advise on content and oversee the video project from beginning to end, delivering edited media to the web designer, encoded and ready for streaming. The precise nature of the relationship will depend on individual circumstances, but whether a web designer introduces the job to the production company or vice versa, a commission fee would be considered normal. Case Study: Spectrecom Films Spectrecom Films is an award-winning London-based video production company with a strong track record working for clients across the public and private sector. They have recognised the growing potential of online video and often recommend that even their largest projects are streamed online rather than sent out on DVD. Recent projects include an ongoing series of over 35 promotional films for the Durham University website, 16 recruitment films for Google and a vast quantity of short presented clips for 247Spares, the UK's top online car parts network, which resulted in a massive 80% increase in sales. Spectrecom’s unique advantage is that they own their own film/TV studio where they can produce highly professional video work in-house at very low cost. What would be considered low cost? Spectrecom’s MD, Andrew Greener, reckons they can produce studio-presented video for under £1,000 a day; “There are many variables, but we try to keep it simple. So a client could be here in the morning, presenting to camera, and we could edit and encode the material, and upload it to the web designer by the end of the day.” Spectrecom also film on location anywhere around the world, often at very short notice. “We have an American client that often gives us just one or two days notice to film, usually interviews with supporting ‘B’ roll footage, and it could be anywhere in the UK. We haven’t let them down yet”, says Greener. And does Spectrecom work with any designers already? “Yes, there are two companies in particular. We’ve received good projects from them, mostly studio work, but we’ve been able to pass high value work out too.” Spectrecom practice what they preach, and much of their website (http://www.spectrecom.co.uk) carries examples of their video work. Not only that, but it also features videos about themselves in a way that could be adopted by any other company. What’s interesting is that the most popular page navigated to from the home page is the team page, with 25% of all traffic going here first. And the reason? The team page features a video of every member of staff and, quite reasonably, visitors to the site want to find out who they are dealing with. The Future Online video is here to stay, and its presence is set to become one of the key elements that differentiates websites. After all, if you could watch a video of a new product or concept online, or read about it, which would you choose? Picture size and quality will only continue to improve, and marketers will dream up new ways of grabbing audience share and delivering key messages with real impact. If you are going to take advantage of this developing phenomenon, you need to understand the benefits and you need to be thinking of the many creative opportunities at the concept stage of new web design. Useful Links: http://www.spectrecom.co.uk
About The Author Andrew Greener is the Managing Director of Spectrecom Film & Video Production - http://www.spectrecom.co.uk - an award-winning video production company based in London, England. Andrew is also the author of a blog about video production and video marketing, which can be read here - http://www.spectrecom.co.uk/newsblog/1/author/15. His video profile is here - http://www.spectrecom.co.uk/about-spectrecom/our-team/15
I hope you've been enjoying my posts lately. I thought I might do something different today and rustle up a few bits of info from around the WWW. These are some of the news items and blog posts that have been popular over the last few weeks. Leave me your thoughts. Labour offers free parking for hospital inpatients Addressing the party's autumn conference in Brighton, Burnham deplored years of "shameful" Tory underinvestment and attacked David Cameron personally for ... Read More... Date: Wed 07 Oct 2009. Matt Wright reports Former Charlton defender Steve Brown, now Brighton & Hove Albion's U18s coach, was the station's expert pundit for the 4-1 home win, and supporters can ... Read More... Fizz & Boog Drop 5-Song EP, Gear Up For Overseas Tour In November In November, the duo is set to embark on an overseas tour, beginning on November 11th in Brighton and ends on November 28th in Cardiff. ... Read More...  Mail this post |
Jan/100
Brighton Video – Latest Brighton Video news – Watch Leyton Orient Vs Brighton live stream online – Oct 6, 2009 …
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If you've been keeping up with my blog posts lately you'll know I've come to adding a few news posts from around the web on this subject. I've got a couple more today that are new and updated, so let me know what you think of em... Watch Leyton Orient Vs Brighton live stream online – Oct 6, 2009 ... So, where can I watch live Leyton Orient Vs Brighton live stream Mail this post |
Jan/100
Brighton Video – London Security
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London Security Structured to provide the best security measures for your home, business and private assets, grosvenorsecurity (dot) net is committed towards safeguarding your every prized possession. From security alarms, closed circuit television (CCTV) monitoring and key holding, to providing VIP protection, secure locking and unlocking and effective risk Mail this post |
Jan/100
Brighton Video – Latest Brighton Video news – Alice Cooper Announces “Keepin’ Halloween Alive” Cooper-oke Video …
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Ok so 3 more posts today that I've dug up - I'm an information JUNKIE on this stuff lately. Give em a browse and let me know what ya reckon. They're just from a few different sites I've been surfing lately that are generally good for information like this... Alice Cooper Announces “Keepin' Halloween Alive” Cooper-oke Video ... Sat, Dec 5 – Brighton, England Mail this post |
Jan/100
Brighton Video – Varndean or Bhasvic in Brighton & Hove? Which is better ?
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Varndean or Bhasvic in Brighton & Hove? Which is better ? I went to Varndean and felt the atmosphere there was less pretentious and more about building you up as a person. BHASVIC i felt was more about what you look like, what you wear etc. I had friends who went to BHASVIC and loved it. Really i would look at what courses you want to go and on and results they both Mail this post |
Jan/100
Brighton Video – PSP Go – The Digital Challenge
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Released last week at the E3 Gaming Convention, the newest PlayStation Portable from Sony - the PSP Go has succeeded to mesmerize the entire audience thanks to its new and shinny looks and to the digital content. The PSP - N1000 will be available on the U.S.A. market starting with 1st October 2009 at a price of $249. Although many thought that the new console will Mail this post |
Jan/100
Brighton Video – Latest Brighton Video news – Video: How do people get around Brighton? Do we need an oyster …
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Ok so you might find the next few links interesting. These are from around the web, just random snippets that I've picked up in my reading, but I found some very cool information in them. You might too. Here goes... Video: How do people get around Brighton? Do we need an oyster ... Video: How do people get around Brighton? Do we need an oyster card? August 24, 2009 · Mail this post |
Jan/100
Brighton Video – Cheap Hotels/b&bs in brighton uk?? – Yahoo! UK & Ireland Answers
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Cheap Hotels/b&bs in brighton uk?? hi does anyone know of any hotels or b&bs (cheap) in brighton centre or not too far from brightons night life? been looking on the internet but can tfind any??
The entertainment market was divided, once again, in the year 2004 Mail this post |
Jan/100
Brighton Video – The Brand New IPhone 3G
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iPhone's new brother - iPhone 3G saw daylight on July11, 2008 and was released with the intention to fit business people and to bite a piece of the corporate market, in the detriment of RIM's Blackberry. The new iPhone brings about the 3G technology and new improved features. One important improvement is the bigger battery that can go up to 10 hours of talk, 6 hours Mail this post |
Jan/100
Brighton Video – YouTube – Rage Against New Labour – Labour Party Conference …
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Camcorder Techniques: How To Make Home Movies Your Family And Friends Will Be Excited To Watch Pre-Production: It's all got to start somewhere, so before you even charge your batteries, rewind those tapes or pack the car, take a seat and have a good think about what you are planning to shoot with your camcorder. 'Planning is the key' to a good production even if you're just shooting a small home movie. It may sound like overkill if you head out the door to film your children at a sporting event or a family birthday party, but if you are planning to display the video to family and friends or even review it yourself for extended lengths of time, you will want AND need it to be as compelling as possible. Now if you're filming a longer feature or being paid for a project, pre-production planning is essential. Both in streamlining the production phase of the project and displaying a professional image for your business. This is done by using basic filming techniques. This may consist of sketching up a storyboard (to download a sample go to www.kmsvideo.com/Resources.htm), detailed notes or an interview/information session with the client. "But I just want to shoot a home movie, not a production of Ben Hur!" I hear you say. OK then, let's bring it back to basics shall we? First of all any video you take needs to have a beginning, a middle and an end. Simple as that! Now, say you were to tell people at work on Monday morning an interesting event that happened on the weekend. How would you go about it? A bit of background information, then the main 'body' of the event and close it off with a punchline or resolution. You're telling a STORY. Now go out with your video camera and- "Tell a Story on Film". Still unclear? Here's a practical example... Timmy's first soccer final is on Saturday. It's a big occasion so you are going to capture it on video. Using our basic formula lets make it into a compelling story- Beginning: Open with a shot of the alarm clock, Timmy packing his bag, having breakfast then climbing into the car. All less than 5 seconds duration and if your camera has the function, set it to fade in and out to black. Middle: The team runs onto the field. Shots of Timmy chasing, dribbling and passing the ball at warm-up. Get the opening whistle and kick off, then move around the field for various angles and shots of Timmy. Film the coaches address to his players at half time followed by more game footage. End: Ref blows the full-time whistle and you video the teams shaking hands and walking off the field. Finally, close the video with a shot of our star and maybe a few words. That's it! A very simplified version so here's a few tips to remember- -Don't just keep the camera rolling in the hope that something interesting will happen -move around so you're not always filming from the one spot -use close-ups and wide shots alternatively -don't talk over the footage, let the pictures tell the story Now with a bit of pre-planning and good camcorder and filming techniques, you'll Have friends and family lining up to watch your home movies! About The Author Mark Sturge is the owner of KMS Productions and webmaster at http://www.video-production-mastery.com, a site where visitors can find digital camcorder reviews such as the panasonic pv-gs400 3 ccd camcorder as well as useful hints and tips to better their filming techniques.
Anyone know prices for rides at new brighton adventure island You did not mention the country so I had to increase the number of sites. Canterbury Adventure Sport & Extreme Sports New Zealand Mail this post |