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 Broadband has revolutionized the way we watch live sport, catch up with our favorite TV programs or keep up to date with the latest news and pop music videos. Or has it? How many of us watch stuff on our PCs and laptops that we can view on TV at home or down the pub?

Cricket fans in England this summer are enjoying a festival of Twenty 20 World Cup followed by the Ashes Series between England and Australia. The problem is, none of this is on terrestrial free-to-view television. And not all pubs with wide screen TVs are showing cricket. Indeed, some pubs that are showing the exciting shorter version of the game are struggling to win over the enthusiasm of their regular customers. So the hardened cricket supporter without Sky TV is reduced to watching sketchy live coverage through spurious online TV stations, albeit for free.  

There are of course legitimate ways of watching TV or live streaming video on your PC. Even in the UK, the three major networks, BBC, ITV and Channel 4, carry free video on demand media players. Whether you want to keep up to date with your favourite soap or reality show, or you are unable to get to a TV for the F1 Grand Prix or Match of the Day, you can be entertained via the small screen. Live sport can be viewed online if you subscribe to ailing Setanta or you have the web bolted on to your Sky Sports package. In the States ESPN cover the National Hockey League (NHL) live via broadband.   

The availability of so much bandwidth gobbling live video is causing concern among the Internet Service Providers (ISPs) and the content owners. And it will be the punters who pick up the tab one way or another. The original concept of free and available to all is being challenged by the way broadband services are developing.    It does not seem totally unreasonable to expect customers to pay for a premium service. Logically, the customer would be expected to pay a subscription fee to their ISP according to the package that the customer desires. This model is being completely turned inside out, by diametrically opposite forces, either side of the Atlantic.  

In the States, Disney owned ESPN is causing a furore by selecting some ISPs to carry its content while barring coverage by other ISPs. This move is upsetting two types of subscriber. The first, the reluctant subscriber, has ESPN online content included within their package, even though they don't want it. Their grievance is they are paying for something they won't watch. The second group, the deprived sports fan, is not able to access ESPN because their ISP is not one of those favoured by Disney. This particular model is causing concern among web users who fear that the web as we know it may be totally transformed by ISPs dictating what websites their subscribers may access.  

In the UK, BT are demanding that the BBC pay them for the increased bandwidth that is being used by consumers of iPlayer, the online tool that allows BBC viewers to catch up with shows they may have missed on BBC's terrestrial and digital Freeview channels for free. At first glance this may seem a cheeky expectation from BT. After all the content, belonging to the BBC is being provided free of charge to BT's own customers. The issue would appear to be between BT and its subscribers.  

There is also an argument that suggests BT should be held responsible for lack of investment in the fibre optic networks necessary to carry the levels of bandwidth that increased usage demands. In other words, the carrier is not keeping up to date with the technology that is increasingly becoming commonplace.   The issues surrounding what we can or cannot access on the internet appear to be set to run and run.          

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