Feb/100
Video Production – Music Video Production Companies
Music video production companies are production companies that produce music videos. A music video is a video clip or a short film that gives a visual presentation of a song. Though music videos made specifically for television first appeared in the 1950s, the strong association between music and the video presentation of it started in the 1980s, with the launch of cable channels like MTV. Apart from producing the video for music, music video production companies specialize in the writing of treatments for music videos, coverage of live shows, video editing, and developing video for the Internet. Music video production is a labor-intensive industry. As for any project, production of music videos begins with proper planning and design. Since there are many types of music videos, a decision has to be made regarding the type that suits the particular project. Based on the type of music video being developed, music video production companies decide on the film and video equipment that are needed for shooting the video. The music video production association (MVPA) is the umbrella organization that brings together companies that are in the business of music video production. Together with providing a platform to share ideas and to educate its members on the latest happenings in the music video industry, MVPA tries to ensure that the member companies adhere to the highest professional production standards. The MVPA also facilitates discussion of matters of mutual concern among production companies, crews, suppliers, record companies, and any other party related to the music video industry. The MVPA Annual Awards are presented as a form of recognition to the technical and creative artists in the music video production industry. Since 2000, the music video industry has been experiencing sinking levels of activity. With record labels experiencing declining profits, their investments into making music videos have also taken a hit. While a $500,000 music video for a band of average recognition was the norm earlier, currently such videos are budgeted at $200,000. This has adversely affected the music video production industry and the companies operating in this industry. Free online swapping of music and lax enforcement of intellectual property rights in developing countries have lately dulled the revenues for this industry.
Can A Corporate Video Production Work For Your Web Business? If you, like me, are the kind of person who hides away when the video cameras come out, you might well ask, why on earth would you want corporate video content on your company website? The reason why I'm recommending that you think differently today is because I believe that 1. video content is the future for business websites and that 2. business websites with video content attract more customers and drive higher sales. On what basis do I make such claims? On a simple level think about when you go into a shop see the queue and realise you have a long wait for any service. If you're like me you'll leave thinking you'll pop in on the way back - but of course that rarely happens. Its exactly the same when customers visit your website. If they cant see what they want in the first few moments they can easily get distracted and leave never to return! Customers need the human touch and that's what video content allows you to add to your website. Now lets look at the hard facts - here are the latest stats from the US which leads business website development. In a recent study more than 75 percent of U.S. Internet users watched an online video during November 2008! We can conclude that when people are on the web, watching videos is a natural part of what they do - and we're not talking pornography anymore! Why is that? People respond best to different senses - visual, oral or a combination - and only rich content like video can provide this online. In the same report online viewers were found to have watched on average 3.25 hours of video per person per month - growing 30% year on year. This may not sound like a lot but in fact that's around 25% of the time spent by the average punter watching TV. We learn that 138 million Americans viewed 9.5 billion online videos in Nov07 alone, that the average online video duration was 2.8 minutes and the average viewer consumed 69 videos! That's 46% of the US population and shows that online videos are increasingly mainstream. Corporate video, which has only really been easily accessible in the last 2 years, is winning a significant share of people's attention vs the box in the corner. And don't forget that as an average this hides the fact that some age g However the mode of consumption is very different from TV. People at their computers lean forwards intensely focused on their screen. They are surfing the web, snacking on bite size chunks of content. Business websites should reflect this and break down their content into easily digested chunks. As for stats about the sales impact of video content, I have seen recent case studies showing up to 300% increases in enquiries and sales through using online videos to support the sales process. Why does this work? The reason is simple: a video is more compelling, more immediate, and less demanding than traditional web pages. A corporate video production presents your key proposition in seconds, saving the user precious time. It stands to reason that this format gets better results. It's short. It's sharp. It's simple. As the Internet Advertising Bureau says "Web Videos are... the catalyst for keeping customers online for longer." By: Mark Griffin Article Directory: http://www.articledashboard.com
Professional Ok so 3 more posts today that I've dug up - I'm an information JUNKIE on this stuff lately. Give em a browse and let me know what ya reckon. They're just from a few different sites I've been surfing lately that are generally good for information like this... A pair of Brighton residents were arrested Friday after being caught shoplifting at Stop & Shop on Bass Avenue. Zachery G. Butland, 20, and Katelyn M. Gaide ... Read More... Church getting new, bigger look (with photo gallery) A $9 million expansion started this year and should be completed by Christmas at the church on Old US 23 in Brighton Township. ... Read More... Top Russian mobster Ivankov dies He fled Russia in 1992 and began a reign of terror over the Russian community of Brighton Beach in Brooklyn, New York. After serving a nine-year sentence in ... Read More...  Mail this post |